Question: Why Did Adobe Acquire Marketo?

Why did Adobe buy Marketo?

With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, helping companies further connect marketing engagement to revenue ….

What is Adobe Marketo?

Adobe (Marketo) is a Leader for CRM Lead Management Discover how one of the world’s foremost telecommunications companies delivered better, more personalized customer experiences across its website, app, and more.

What company did Adobe buy?

WorkfrontAdobe – Adobe to Acquire Workfront.

Did Adobe acquire Marketo?

SAN JOSE, Calif. –(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments.

How is marketo used?

Marketo is most often used by medium-sized businesses and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for several industries, including technology, healthcare, media, higher education and manufacturing.

When did Adobe acquire Marketo?

May 2016: Vista Equity Partners acquires Marketo for $1.65 billion. May 2018: Adobe acquires Magneto for $1.68 billion. Sept.

Why did Adobe acquire Magento?

Adobe and Magento had been in acquisition talks for “the past couple months,” says Lavelle, noting Adobe was seeking to buy a company that could help it complete the commerce experience. Adobe is adding Magento commerce capabilities to digital media products that made it one of the world’s largest software companies.

Who are marketo competitors?

HubSpot Marketing Hub, Terminus ABM Platform, Act-On, and dotdigital Engagement Cloud are the most popular alternatives and competitors to Marketo.

Who owns Adobe?

Adobe Inc.Adobe World Headquarters in San Jose, CaliforniaArea servedWorldwideKey peopleShantanu Narayen (Chairman & CEO)ProductsList of Adobe productsRevenueUS$11.17 billion (2019)15 more rows