Question: What Should Be Included In A Sponsorship Package?

What are the three types of sponsorship?

Types of Event SponsorshipsFinancial sponsorships: Involves cash donations.In-kind sponsorships: Involves products or services.Media sponsorships: Involves financial sponsors that secure advertising for a cause or event.More items….

What are sponsors?

A sponsor can refer to a range of individuals or entities that support the goals and objectives of some individual or company.

How do you set up a sponsorship level?

The 6 Top Tips to Create Effective Event Sponsorship LevelsDetermine the funds you will need in order to produce the event. … Create a list of sponsor benefits and deliverables that you can provide. … Decide on the sponsorship level names and assign a dollar value. … Assign benefits packages to each level. … Make a list of how sponsors will benefit from your event.More items…•

What is sponsorship with example?

Sponsorship advertising is a form of advertising where a company will sponsor some event or organization. Examples include the sponsorship of sporting events, charity events, and athletic teams.

How do you value a sponsorship package?

5 Steps for Unlocking the Market Value of Your Sponsorship OfferingList your sponsorship assets. … Gather your competitors’ prices. … Estimate your competitors’ attendance. … Calculate the cost-per-attendee. … Write down the value proposition of each asset. … Determine the value of your assets.

How do you attract sponsors?

Below are some of the best ways to get sponsors.When looking for sponsors, reach out to them first with what you want to achieve.Be clear on what a sponsor can do and what makes sense to ask him or her.Ask your sponsor for help.Recognise your value to the sponsor.Reach out to sponsors who are different from you.More items…•

How do I find a sponsor?

Have a great sponsor proposal.Start with a story. It could be your story, or the story of someone whose life you changed. … Describe what you do. This is your mission statement. … Benefits. … Describe your demographics.Create an advisory board. … Ask for the money. … Promise deliverables. … Don’t sell yourself short.More items…•

How much do sponsors usually pay?

While not many local organizations have starting sponsorships at this level, as an “average price,” we find that $750 per opportunity works pretty well. It allows businesses the flexibility to sponsor organizations at the $1000 level, as long as they’re balanced out by some $500 sponsorships.

How do you measure ROI for sponsorship?

11 Metrics to Measure Your Sponsorship ROI1) Brand impressions (onsite, social media mentions, PR releases, etc.) … 2) The number of new leads generated. … 3) Lead quality/position. … 4) Onsite purchases/opt-ins. … 5) Click-through rate. … 6) Email open rate. … 7) Website visits. … 8) Social media interaction.More items…•

How do you present a sponsorship proposal?

10 essential steps to create a winning sponsorship proposalStep 1 – Understand what you have to offer a sponsor. … Step 2 – Research your potential sponsors. … Step 3 – Contact the person who can say yes to your sponsorship proposal. … Step 4 – Develop a trusting relationship with the sponsor.More items…

What is a sponsorship kit?

A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. It’s pretty common to think of a sponsorship package as a contract established between an event organiser and a sponsor.

What do sponsors get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers. If you’re looking to stretch your marketing budget, here are 10 reasons to sponsor an event.

How do I write a sponsorship plan?

Key Elements In Your Sponsorship PackagesThe Introduction. First, tell your potential sponsors clearly who you are and what you want. … What’s In It For Them. … What Do You Offer. … Your Call to Action. … No Generic Sponsorships. … Allow Package Customization. … Include Sponsors in Your Planning.

Which is the first step in a sponsorship presentation?

The first step in preparing a sponsor presentation is to find companies who are courting the same audience so you can present demographic information to prove that sponsoring you will help sponsors reach their target audience.

What is the use of sponsorship?

Sponsorships help your business increase its credibility, improve its public image, and build prestige. Like any form of marketing, it should be used strategically as a way to reach your target customers. As you build your marketing plan, research the events and causes that your ideal customers care about.

How do I sell my sponsorship?

7 Tips for Selling Event SponsorshipsThe Key to UCAOA’s Expo Sales Success.Create Opportunities That Sell Themselves.Launch Booth & Sponsorship Opportunities Simultaneously.Include Multiple Assets.Don’t Sell From a Menu.Coach Your Exhibitors.Treat Your Sponsors Like Partners.Reach Out At the Right Time.

How do you deal with sponsors?

Eight ways to get a sponsorship deal off the groundSponsorship isn’t about you! … Sponsorship proposals should focus on benefits. … Get the right fit. … Internal buy-in is key. … Look beyond logo placement. … Understand your sponsor. … Account management. … Get help.