Why does Avg CPC increase?
Although one can control the price of their own bids, it is the competitors that determine how much you pay and where your bid will be positioned.
As more competitors are vying for the same keywords, competition is increasing and the CPC will rise.
Many times this will be small increases..
What is enhanced CPC?
Enhanced CPC (ECPC): Definition A bid strategy that adjusts your cost-per-click (CPC) to help maximize conversions or conversion value. … ECPC adjusts your bid each time your ad is eligible to appear, based on how likely that click is to lead to a conversion.
How do you control CPC?
2. Change Your Approach on Keywords to Achieve a Lower CPCNew Keywords Variations:Include Long Tail Keywords.Use Different Match Types.Make Your Ads More Relevant.Use Different Landing Pages.Create Tightly Related Ad Groups.
What is a CPC bid?
Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max. CPC” – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or using Enhanced CPC).
Should I use Enhanced CPC?
When using Enhanced CPC, advertisers are effectively giving up full control of their keyword bids to Google. Whether their manual bids, or a higher bid is used is at Google’s discretion. … For this reason, advertisers who wish to retain control over their keyword bids and campaign costs, should avoid using Enhanced CPC.
How does Enhanced CPC work?
Enhanced CPC stands for Enhanced cost-per-click. It works by automatically adjusting your bids for clicks that are likely to result in sales. In other words, if Google Ads determines that you’re bidding too low for a well-performing ad, it will up the bid so that you get more conversions.