Question: How Do I Protect My Brand Logo?

The R symbol indicates that this word, phrase or logo is a registered trademark for the product or service..

Why is brand protection?

Brand protection can be described as a security measure that safeguards your brand copyright pirates, counterfeiters, and infringers of other types of intellectual property. It provides your brand protection from not only loss of revenue but also protects your company’s image, reputation, and overall value.

What does protecting the brand mean?

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.

The answer is “likely no”. First, this isn’t a copyright issue because you can’t copyright a logo. You can get a trademark, service mark, and maybe even a design patent on some manifestations of a logo, but not copyright. If you haven’t trademarked a logo then you cannot prevent someone else from using it.

Can I use logo without permission?

A person or company should never use a trademark or logo without written permission from its owner. … However, even then, third parties cannot use logos without a specific agreement. More than that, trademarked companies often have resale policies for their products.

What happens if someone trademarks your name?

If someone uses your name, simply showing proof that you’ve trademarked the name could be enough to convince a business to choose something else. Most importantly, if you must go to court, you’ll have legal proof that you registered the name. However, you don’t have to trademark your business name to protect it.

Can I change a logo and use it?

Logos are protected by trademark and copyright. If you modify someone else’s logo for your own use, the modifications must be significant enough so that no reasonable person could confuse your logo for the original logo. … It might likewise be an infringement on copyright.

What is online brand protection?

Online brand protection is a service provided by Inventa International that seeks to protect the reputation and credibility of your business. It involves broad continuous monitoring of online platforms and websites in order to detect any harmful activity that could damage your trademark.

How can I legally protect my brand?

Protect Your Brand Name in 5 StepsRegister your domain name. Domain names are an important part of any business brand today. … Trademark your business name and logo. … Use your brand. … Monitor your brand. … Deal with infringement immediately.

Can I trademark my own name?

Trademark law protects names, logos and other “marks” that are used in commerce. To register your name as a trademark with the U.S. Patent and Trademark Office (USPTO), you must use it in business. … But if—like most people—you only use your name for personal purposes, you can’t register it as a trademark.

Should I trademark my artist name?

To prevent others from using your name for any reason, including merchandise, you should register it as a trademark. Once your name is trademarked, you can file suit against others who are using the name without your permission. … If you are a single artist, then you will own the trademark.

Can a celebrity trademark their name?

Many celebrities who are brands in their own right have trademarked their names. … However, registering a name as a trademark with the U.S. Patent and Trademark Office (“USPTO”) is not always straightforward. For example, under the Lanham Act, a senior and junior user’s mark is protected.

How do you tell if a logo is trademarked?

To search the USPTO’s trademark database, go to TESS and choose a search option. If you are searching for a name, you can use the trademark name search. If you are searching a design mark, such as a logo, you will first need to look up your design code using the USPTO’s Design Search Code Manual.

How to Protect Your Brand and What to Do If Someone Steals itProtect your unique brand name / logo. If you have a unique brand name or logo, protect it. … Make a paper trail. … Watch for trademark violations. … Keep your domain. … Trademark your new name BEFORE releasing it. … Register your new domain. … Announce the change.

Is copying a logo illegal?

When you design a logo, you want to protect your logo from someone else using it. Logo owners can seek copyright protection for their design, which prohibits another company or an individual from reproducing part or all of your logo without your permission. … Both a copyright and a trademark can cover a logo.

By common law, a logo is trademarked as soon as it’s used in commerce. But, according to LegalZoom, this may only protect you in your immediate locale. State registration will provide additional protection, and it’s relatively simple and inexpensive. Federal logo trademark registration is a bit more of a process.

Why do companies protect their brands?

In today’s business landscape, protecting your brand is essential to growing your business. Having the proper protection of your brand could deter potential infringers from disrupting your business and provide your business with security in the event of infringement.